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Boney Pandya
Aug 13, 20204 min read
Account-Based Marketing Definition and Implementation Guidelines
You may have heard of account-based marketing (ABM), which has recently become popular in some B2B marketing circles. Here are a few...
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Boney Pandya
Apr 15, 20202 min read
[Webinar] Pivoting Your Marketing Strategy During a Pandemic
With the current pandemic severely limiting how much we can go outside and meet other people, many businesses and people are undoubtedly...
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Boney Pandya
Apr 9, 20203 min read
How brands are using marketing to address COVID-19
Even though no one’s going out or socializing, it doesn’t mean you have to stop marketing. Now is a time to shift rather than cease your...
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Boney Pandya
Apr 6, 20201 min read
Infographic - Website Analytics Metrics Explained
Having a website is crucial for your business, but how do business owners and stakeholder know if their website is performing as intended...
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Boney Pandya
Apr 2, 20205 min read
Crafting your marketing message during a pandemic
With the current pandemic severely limiting how much we can go outside and meet other people, many businesses and people are undoubtedly...
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Boney Pandya
Jan 1, 20205 min read
25 Ways to Improve Your Local Organic Search Listing
SEO (search engine optimization) provides businesses with an opportunity to increase organic traffic to their websites. Though the...
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Boney Pandya
Jan 1, 20203 min read
Marketing trends kicking off the new decade
Just as you’re making your new year’s resolutions to hit the gym more for 2020, the marketing industry is seeing some changes as well....
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Boney Pandya
Dec 29, 20191 min read
Quiz: Is Your Business Prepared for Growth in 2020?
Congratulations on making it through the holiday season — the most important and stressful time of the year. Now comes the fun part:...
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Boney Pandya
Dec 1, 20195 min read
Marketing Effectiveness: Calculating ROI from Digital Marketing Campaigns
When it comes to measuring campaign success from marketing efforts, quite a few challenges lay on your path. I have spoken to several...
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Boney Pandya
Oct 13, 20192 min read
Webinar: Digital Marketing Strategies to Improve ROI for Healthcare and Life Science Companies
Topic: Digital Marketing Strategies to Improve ROI for Healthcare and Life Science Companies Description: Learn about the broader trends...
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Boney Pandya
Sep 22, 20193 min read
The Dark Side of Marketing Specialization
If we could select one must-read business book released this year, it would be Range: Why Generalists Triumph in a Specialized World, by...
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Boney Pandya
Sep 17, 20193 min read
Pay-Per-Click Marketing: Using PPC to Build Your Business
What is Pay-Per-Click (PPC) Marketing? If you’re new to the world of PPC, you might want to explore the rationale behind investing in...
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Boney Pandya
Aug 9, 20194 min read
7 Budget-Friendly Ways to Boost Marketing for a Small Business in 2019
Want to hit the sweet spot through successful business marketing? Tired of expensive marketing strategies that don’t scale your business?...
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Boney Pandya
Aug 4, 20193 min read
5 Most Effective Digital Marketing Tools for Blockchain Startups
Blockchain is much more than a financial technology. This form of technology has already disrupted a number of industries in all parts of...
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Boney Pandya
Jul 10, 20194 min read
Pay-Per-click – Effective Marketing Strategy for Boosting Your Business
Pay-per-click is a terminology almost all marketers are familiar with as a widely accepted marketing strategy to promote businesses. The...
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Boney Pandya
Jun 30, 20194 min read
Designing a Content Marketing Strategy for Small Business
Designing a Content Marketing Strategy for Small Business in 2019.
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Boney Pandya
Jun 2, 20194 min read
Top 5 Google Ads Best Practices for 2019
Pay-per-click is one of the fastest and most effective forms of internet marketing. With the right approach, PPC marketing can give...
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Boney Pandya
Apr 26, 20193 min read
Search Engine Marketing Goals Explained
Search Engine marketing is one of the fastest ways to get on the first page of search result page. With each click on our campaign we pay...
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Boney Pandya
Apr 21, 20194 min read
Mapping Customer Journey to Marketing Funnel
Lets start with some history: Traditional Marketing ruled the world of marketing for a very long time. With the rise of television,...
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